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Finally, it’s Spring! And with that come thoughts of Spring cleaning for your website. Every now and again it’s essential to take some time to examine how your site is performing with visitors and robots. We know the Web isn’t static and your website shouldn’t be either. It’s a constantly evolving landscape. To help you out here’ a free guide straight from Google.       When reviewing your site,

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One of the challenges that many entrepreneurs face is how to stay “top-of-mind” with clients and prospects in a way that provides value, and that isn’t always about “buy my stuff”. It’s easy to keep in touch! I’m talking about reaching out to your audience with a regular email newsletter. It may sound passé in these days of Twitter, Pinterest, Instagram, etc., but it is still a very viable avenue

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As far as I’m concerned, marketing & sales are inextricably linked. If your marketing’s weak, it’s that much harder to make the sale if you’ve left a poor first impression. Clean-up and do-over are a lot more work than doing it right the first time. Lousy marketing = lousy sales… So that’s why I want to talk to you about your initial message, the dreaded Unique Selling Proposition. This has

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Is your brand so bad it’s laughable? That’s one way to be remembered… Or is it just ho-hum and not memorable at all?? Or are you one of those few business people whose company is memorable and consistent through its image and actions, and is able to stand head and shoulders above the crowd of look-alikes? It all comes down to “Do you know who you are?” If you’ve chosen

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