Spring Cleaning SEO

Spring Cleaning SEO

Finally, it’s Spring! And with that come thoughts of Spring cleaning for your website.

Every now and again it’s essential to take some time to examine how your site is performing with visitors and robots. We know the Web isn’t static and your website shouldn’t be either. It’s a constantly evolving landscape.

To help you out here’ a free guide straight from Google.Google SEO Guide

 

 

 

When reviewing your site, here are just a few things to look at:

For website visitors

  • Do you have a strong call-to-action on your homepage and other pages?
  • How well are visitors converting into clients?
  • ​Do you keep adding new relevant content?
  • Are your pages keyword optimized?
  • Is your contact info prominently placed?
  • Is navigation user-friendly?
  • Are there broken links?
  • Is your site loading quickly?

​For web crawlers

  • Is your Google+ Local (Google Places) listing optimized?
  • Are you being “social”?
  • Are your website pages consistent in title, description, keywords, and tags?
  • Is your site loading quickly
  • Do you have a sitemap?
  • Is your site optimized for mobile?

OK, now time to go clean up your site…

Marie


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!
To find out how Marketing Strategics can help your business, e-mail contact@marketingstrategics.biz, or call 613.691.1221, extension 101.
© 2013 Marketing Strategics – All rights reserved

Ottawa Email Marketing

Reach Out With Email Marketing

One of the challenges that many entrepreneurs face is how to stay “top-of-mind” with clients and prospects in a way that provides value, and that isn’t always about “buy my stuff”.

It’s easy to keep in touch!

I’m talking about reaching out to your audience with a regular email newsletter. It may sound passé in these days of Twitter, Pinterest, Instagram, etc., but it is still a very viable avenue to connect with existing and potential customers.

Of course traditional advertising is still an option too, but that can get pricey in a hurry to do a proper job of it, especially if you don’t have deep pockets! Some of the many advantages of having your own newsletter are that it:

  • Positions you as an expert in your field
  • Places you as a resource for products, services, and information
  • Builds KLT (Know, Like, & Trust)
  • Reaches a large number of people very inexpensively
  • Makes you approachable

Another benefit is that you’re likely to make more sales from sending out your newsletter. And bottom line, this is what every business owner is after!

Show me the money…

Here’s part of an infographic based on research by Kissmetrics, Pew Internet, eConsultancy, et al, that shows the effectiveness and terrific ROI of email marketing.

Email Marketing is still very effective!

Next time around, I’ll take a look at how you can easily get started with your own email newsletter.


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail contact@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2013 Marketing Strategics – All rights reserved

What's Your Unique Selling Proposition?

What’s Your USP?

As far as I’m concerned, marketing & sales are inextricably linked.

If your marketing’s weak, it’s that much harder to make the sale if you’ve left a poor first impression. Clean-up and do-over are a lot more work than doing it right the first time. Lousy marketing = lousy sales…

So that’s why I want to talk to you about your initial message, the dreaded Unique Selling Proposition. This has to be part of your slogan, jingle, tagline, and overall brand “packaging”. It’s your business philosophy and your staff’s mantra.

It’s your memorable mini ad and memory jogger that pops into your business contacts, propects, and clients minds (consciously or unconsciously) when you meet them virtually or in person. When done correctly, it lets you fill a particular category space in their minds that obliterates any other competing business in the same space.

Create Your Own Space!

Actually, when done right you create “your own unique category” because your message has differentiated you to the point of making you one-of-a-kind.

FedEx: “When it absolutely, positively has to be there overnight”

M&Ms: “Melts in your mouth, not in your hand”

Domino’s: Fresh hot pizza delivered in 30 minutes or less, guaranteed!

OK, so what’s the magic formula for a great USP?

1. It has to answer the question that every prospect asks themselves: Why should I choose to go with your offering, as opposed to any other possibility, including doing nothing at all?

2. Keep it simple. Bafflegab does nothing to enhance your image or your bank account. Your audience will just go “huh?” and leave confused. Remember, a confused mind does nothing…

3. Niche it down – narrow your positioning. When you try to appeal to everyone, you dilute your message and limit your income. For example, if you’re a physical therapist heavily involved in sports, you might position yourself as a practitioner that works exclusively with high level athletes. That targets a smaller segment of the population, but one that can appreciate the services and be willing to pay a higher fee for them.

4. Meaningful targeted benefits. In the example above it could be “improving endurance performance within 15 days”. This is very specific and measurable. It’s a clearly defined benefit.

5. Put your money where your mouth is – provide a guarantee. If your product/service is as good as you say, you shouldn’t have any worries with this one…

Don’t overthink it. When creating your USP, the language you choose is straight forward and simple, your offer is strong, and the benefits are crystal clear and immediately understood. And to make it even more compelling, there’s risk reversal with a guarantee.

And whether you offer a tangible product or a service, your USP should paint an image in people’s minds as well!

Just so you know what not to do…

Here’s a prime example of bumf-filled bafflegab, crafted to puff up the speaker and deflate the listener so that the audience is led to believe that they couldn’t possibly handle such a complex subject themselves. That’s what the speaker thinks, but most of the time the listener will do a quick yes/no analysis and within seconds will have determined that it’s a “no”.

“Our company helps develop for our clients a replicable and scalable process of client acquisition. We have a proven process for implementation that allows organizations to tailor the model to their market, business offering and company’s growth goals.”

What? Really?? OK, how about this instead:

“We grow a solid base of well-paying, repeat customers for business owners. And our system is based on results-driven direct marketing. If for every $1 you invest with us you don’t make your money back in the first 30 days, you don’t pay a cent.”

Create your USP as if you were speaking to someone, because in fact you will be telling this message to all prospective buyers and clients. And remember to keep it simple!


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail results@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2012 Marketing Strategics – All rights reserved

Confused About Online Marketing?

Who Are You Anyway?

Is your brand so bad it’s laughable? That’s one way to be remembered… Or is it just ho-hum and not memorable at all??

Or are you one of those few business people whose company is memorable and consistent through its image and actions, and is able to stand head and shoulders above the crowd of look-alikes?

It all comes down to “Do you know who you are?”

If you’ve chosen to have your business image (that’s logo, corporate personality, the way you personally interact with clients, how you market your business) be just like all the others in the industry, why should anyone choose to do business with you over your competition?

These days, there are so many people, services and products to choose from, if you can’t demonstrate how you’re different AND better you end up becoming a ‘me too’ – and that’s not great for your business at all.

Hey, I get it – we’ve all been taught to conform, don’t make waves, wait your turn… Phooey on that! Mix it up a little and you’ll get noticed. Put yourself and your business out there with a little personality and a little fun and you’ll attract more customers.

So How Do You Stand Out?

Know yourself. Be yourself. There’s nothing to lose and all to gain by putting your personality and personal values into your business. And this will help to build your corporate brand as well.

There’s this cooking show called Bitchin Kitchen (no, really!) on the Cooking Channel and it really kicks a$$ as far as cooking shows go. The persona created for the show may be a bit extreme, but it does the trick by grabbing your attention and before you know it, dinner’s ready!

Nadia Giosia (Nadia G to her friends) is the host/chef of the show, and the character, I suspect, is just an “amplification” of her own personality. Check out the video, you’ll see what I mean…

So you already have a personal brand whether you realize it or not. But even if you have yet to define it, it’s important to realise it already exists…in other people’s minds.

Someone once said “Your brand is what people say about you when you’re not in the room” – and that can have a huge impact on your business, sometimes for the better but occasionally for the worse.

However, if you take the time to define exactly what that brand is and then learn how to propagate it throughout your business, and promote it to your prospects and clients, the payback is huge!

Here’s a little exercise for you: Put down in black and white the positive aspects of who you are and what you do – from your values to your beliefs, reputation to behaviours, skills to image – so whenever an opportunity arises you have everything you need to immediately blow your own horn. You’ll also have the basic ingredients ready to go for all your marketing and sales efforts!


 
center>Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business! 

To find out how Marketing Strategics can help your business, e-mail results@marketingstrategics.biz, or call 613.691.1221, extension 101.

 

© 2011 Marketing Strategics – All rights reserved