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As far as I’m concerned, marketing & sales are inextricably linked. If your marketing’s weak, it’s that much harder to make the sale if you’ve left a poor first impression. Clean-up and do-over are a lot more work than doing it right the first time. Lousy marketing = lousy sales… So that’s why I want to talk to you about your initial message, the dreaded Unique Selling Proposition. This has

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