Economic Downturn? Full Speed Ahead!

Economy, schmeconomy… That’s what I say!

So it’s the latest news once more – still! Everybody take cover, the sky is falling – again! I just love the media – spreading doom and gloom wherever they go…

Don’t get me wrong, when running a business, it’s prudent to keep an eye on what’s happening in the economy. But if things are starting to look precarious in the market, now’s the time to pour it on and get more business through your doors!

How?? Avoid stagnation in your sales by doubling up on your Online Marketing efforts!

If you don’t promote your business, products and services on a consistent basis, AND do it well, your competitor who is, will eat your lunch, dinner and breakfast too!

So grab a coffee and keep reading…

Here are are 3 valuable ideas to get you thinking about how you can rev things up in your business now!

Provide Extra Value

It’s not all about you – it’s all about your customers and clients! What are you doing to provide extra value to them? Are you doing things that make you stand out? What makes you memorable and referrable?

If you’re not selling something that is unique, you’re perceived as just another commodity by your potential buyers. If you don’t communicate the uniqueness of your offering, even your own customers could perceive you the same way.

What do you do that makes you stand head-and-shoulders above your competition? Let’s take a look at some scenarios…

  • You’re a real estate lawyer who makes house-calls and has the keys to your clients’ new home delivered to them – precisely at the time you promised! You now have to take on partners, as you can’t handle all the new referral business by yourself…
  • You’re a Mercedes-Benz Rep who delivers her clients’ shiny new S550 with two tickets to the Fiji resort where they had their honeymoon 15 years ago. They have you on speed-dial, and have been buying a new car from you every two years for the past 10 years. Many of their friends are also buying from you on their recommendation!
  • You’re a professional carpet cleaner who takes great care to cover walk-through areas with clean protective runners. Also, you only use non-toxic organic cleaners, safe for children and pets. When you’re done you give each client a free 25-page booklet, that you wrote, on how to remove stains on carpets and all types of fabrics with only natural and organic products. Word-of-mouth has been so good for business that now you’re selling franchises!

See what I mean about how much more valuable you can make yourself to your clients by just doing a little bit more than the other guy.  This can reap huge rewards for you and your business…

Fix The Mistakes That You’re Making Online

You don’t know, what you don’t know – you know?

As relates to your online presence and advertising, if this is not your expertise, it can be hit and miss as well as really frustrating. Of course, you have a business to run, so taking the extra time to learn and implement Online Marketing, which is constantly changing, will detract from the core activities of conducting business.

Not to worry! That’s why I’ve made it easy for you to discover what improvements you might make to your Internet Marketing in this complimentary special report:

TheTop 5 Mistakes Businesses Make When Advertising Online

5 Top Mistakes Businesses Make Advertising Online

    You can read through this report quickly and start making changes to your website and Online Marketing that produce client attracting results right away!

    Persist and Track Your Results

    I’m going to share with you a quote by Calvin Coolidge that I’ve been carrying around with me for decades:

    “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent.  Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and always will solve the problems of the human race”

    Persistence is key!!   We have a tendency to give up on things way to easily in our McInstant Gratification Society.

    Implementing proven principles of Online Internet Marketing on a consistent basis will yield positive results. Then measure the results of your implementation for feedback.  It’s that simple!

    You’ll see the results of your marketing efforts, and if the results are not entirely satisfactory, go back to your campaign, tweak, and test again.

    You can effectively promote your business online and bring new local customers through your doors even when others are saying the opposite!

    Just don’t pay attention to the doom & gloom naysayers…



    Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business! 

    To find out how Marketing Strategics can help your business, e-mail, or call 613.691.1221, extension 101.

    © 2011 Marketing Strategics – All rights reserved

Posted in Useletter and tagged .