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Finally, it’s Spring! And with that come thoughts of Spring cleaning for your website. Every now and again it’s essential to take some time to examine how your site is performing with visitors and robots. We know the Web isn’t static and your website shouldn’t be either. It’s a constantly evolving landscape. To help you out here’ a free guide straight from Google.       When reviewing your site,

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One of the challenges that many entrepreneurs face is how to stay “top-of-mind” with clients and prospects in a way that provides value, and that isn’t always about “buy my stuff”. It’s easy to keep in touch! I’m talking about reaching out to your audience with a regular email newsletter. It may sound passé in these days of Twitter, Pinterest, Instagram, etc., but it is still a very viable avenue

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It seems to me that the bigger companies get, the more out of touch they are with how to properly treat their customers. And how you treat your customers will stay with them so much longer than your catchy ad, witty tagline, or latest “Everything Must Go” discount sale. Let me fill you in on what I’m talking about. Earlier this week my subscription to Norton 360 was auto-renewed at

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As far as I’m concerned, marketing & sales are inextricably linked. If your marketing’s weak, it’s that much harder to make the sale if you’ve left a poor first impression. Clean-up and do-over are a lot more work than doing it right the first time. Lousy marketing = lousy sales… So that’s why I want to talk to you about your initial message, the dreaded Unique Selling Proposition. This has

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