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You know how when you see an ad with a celebrity promoting the product, you’re likely to pay more attention. You might start watching out of curiosity, but you might also get hooked into checking out, or even buying the product. Why do you suppose that is? Well one thing’s for sure, celebrity sells! And that’s been going on for as long as someone has been selling something to someone

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This is an odd topic, given the nature of what we do – but what the heck, just humour me for a bit… Well, we all know that the world as we knew it is no more since the Internet arrived. It wouldn’t be an understatement to say that the Web is the biggest single development to occur in global communications since Alexander Graham Bell said “Mr. Watson come here,

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