Elizabeth Taylor Celebrity Sells Ottawa

Celebrity Sells!

You know how when you see an ad with a celebrity promoting the product, you’re likely to pay more attention. You might start watching out of curiosity, but you might also get hooked into checking out, or even buying the product. Why do you suppose that is?

Well one thing’s for sure, celebrity sells! And that’s been going on for as long as someone has been selling something to someone else.

There’s a number of reasons for this. When a celebrity is present in a marketing campaign, there’s definitely more buzz, and it’s more likely to raise awareness of it, and as a result people will notice the product more.

If people believe that the celebrity is actually using the product, they’ll want it even more. And there’s an extra bonus here, when your targeted prospects see that you’ve been able to employ the services of such a star they’ll automatically respect you more. There will be buzz about you too!

For example, from a recent episode of Shark Tank, there was an entrepreneur, John Gennero, presenting a product called the “Broccoli Wad” (lovely name…) Standing there with him was his celebrity promoter, Vinnie Pastore who used to be on “The Sopranos”. Long story short, John wasn’t using Vinnie effectively to promote his product, a rubber band money clip, and there was no real focus regarding the marketing.

It was concluded that Vinnie would be the “face” of this consumer product. His alter ego’s reputation as a wiseguy also helped, since wiseguys don’t carry wallets, just cash in a “broccoli rubber band wad”. Here’s what their site/ad looks like. The cheesy feel and tongue-in-cheekness of it all lends to that credibility factor.

Celebrity Sells Broccoli Wad

The Right Celebrity for Credibility

Speaking of credibility, that’s also something to keep in mind when choosing your personality. For example, I don’t think Paris Hilton would be really believable shown doing an oil change on her bubble gum pink Bentley in an ad for say, Castrol Motor Oil. Might be funny though…

When it comes to marketing, there’s no doubt that having your product endorsed by a big name will boost exposure and sales for your business. But this doesn’t mean that your celeb has to be huge or international. Think of any local community luminaries you could contact. Think of top dogs in your professional association, sports personalities, or a rock star of your industry.

And when you do get someone that’s a fit to promote your business, it can be via testimonials, guest blogging on your site, featured in a web video, or series of videos. And instead of having to pay them a hefty fee, they might be willing to do this as a joint venture with you for a percentage of sales. Or they might even do it in exchange for you promoting their products.

When your “star” has a stake in what you’re doing, or even a good understanding of your business, their message is much more likely to be convincing to your audience.

In the end, what I’m saying is keep an open mind and get creative in seeking out a celebrity to endorse and promote your business. Just pick up the phone and call. You’d be surprised at how much people are willing to help you!


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail results@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2011 Marketing Strategics -All rights reserved

Marketing Without the Internet Ottawa

Marketing Without The Internet

This is an odd topic, given the nature of what we do – but what the heck, just humour me for a bit…

Well, we all know that the world as we knew it is no more since the Internet arrived. It wouldn’t be an understatement to say that the Web is the biggest single development to occur in global communications since Alexander Graham Bell said “Mr. Watson come here, I want to see you”.

Just take a minute to imagine what your daily routine would be like without the Internet. No e-mail, no smart phones, no mobile browsing, no online shopping, no Internet banking, no Twitter, no Facebook, no YouTube!! Now you get the picture (I can see your deer-in-the-headlights look of panic and disbelief…)

Marketing Without The Internet?

That said, just think what you would have to do in order to market your business without the Internet. Sure, marketing has been around forever, and would still be possible even if all the servers in the world were to crash. In fact it’s still easy to market offline through mail-outs, radio & TV ads, newspapers, postal flyers, telemarketing, and the list goes on…

But don’t these traditional ways seem so cumbersome, time consuming, expensive, and hard to track when you can have multiple distribution channels on the Web working for you 24/7? And also give you reports of who’s viewed, opened, and responded to your online marketing.

Just think, if you wanted all that reporting for offline marketing, some of it would be impossible, and some of it would be best guesstimate. One thing’s for sure, it would be expensive – no automation, all manual labour.

Oh yeah, and another thing – if you so wish, the Internet can make sales for you while you’re sleeping, working, taking the kids to school, at the spa, walking the dog, playing hockey, or on Buzz Lightyear’s Space Ranger Spin at Disney World – get the idea on how it can give you massive leverage?

Now why would you bother to market your business any other way than on the Internet? There are lots reasons why you should consider it.

Local Business Marketing

Although Canada is 7th in the world for Internet penetration (69.2%), and almost 10 million households have broadband access, this still means that not every one has computer access or browses the Web.

For example, if your business targets a demographic that is much less likely to use the Internet, say 65 to 85 year-olds to whom you wish to sell mobility aids, you’ll get more response going the traditional route. However, if you’re selling assisted-living residences, you need to target the same demographic ***as well as*** their children who’ll probably be helping in the selection process. And you can bet the kids are checking you out on the Web.

And then, there is also a group of people who will buy if reached with compelling marketing, but for whatever reason, don’t want a computer, don’t like technology, and certainly don’t trust this Interweeb thingy…

Traditional offline methods are still important to your overall marketing strategy, and should be used in conjuction with a well thought out strategic Internet marketing plan to reach and bring in the largest number of qualified prospects to your business.


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail results@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2011 Marketing Strategics -All rights reserved