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Last time I let you know about how we’re now in the New Reputation Economy. And what that means is that your business’ “reputation” is your new online currency. When search results online come up with less than stellar reviews, human nature being what it is, people will tend to say “next!” A good online review is now equal to a referral to your business. But it’s even better than

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Last time I mentioned the benefits of marketing via an email newsletter, now it’s time to talk about what you put in that newsletter. The key is value. Provide it to your audience and they’ll love you for it! If every email is a pitch fest, you’ll alienate your audience, and your unsubscribe rate will go through the roof! You might be the sharpest businessperson in town, but if you’re

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One of the challenges that many entrepreneurs face is how to stay “top-of-mind” with clients and prospects in a way that provides value, and that isn’t always about “buy my stuff”. It’s easy to keep in touch! I’m talking about reaching out to your audience with a regular email newsletter. It may sound passé in these days of Twitter, Pinterest, Instagram, etc., but it is still a very viable avenue

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Another year already! And as they say, time waits for no one. So are your online marketing tools tuned up to give you the best return in sales for 2013? The basics done properly and consistently will move you closer to your objectives. That said, here are a few simple tips to help you along with your online marketing efforts with humans and search engines. Is your website getting you

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