Social Media Local Internet Marketing

Is Your Social Media Campaign Hittin’ It?

“Frustration” – a word frequently used to describe companies new to social media and those who’ve been involved in social media but have yet to enjoy a return…

The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with social media – and remember returns won’t happen overnight! Second, you have to make sure that you’re using social media in a way that makes sense for your particular business!

How Can I Know?

Maybe I’ve been getting ahead of myself again. I say campaign because social media for business (Facebook, LinkedIn, Twitter, YouTube) has to be done with a business goal in mind. We’re not here to just hang out with our buds and shoot the breeze. You want your audience to engage with you, your message, your offering and to eventually appreciate you for the industry authority that you are. And then hire you, recommend you, buy your stuff…

That said, if you’re not sure where to start to evaluate your campaign, ask yourself these 5 simple questions:

Are you using the right platform?

First, remember that there’s a variety of social media platforms for you to consider – most notably Facebook, LinkedIn, Twitter, and YouTube.

Further, within these platforms, there exist variations on the theme. For example, in Facebook, you can have a “Page,” a “Group,” or a “Community.” LinkedIn has “People”, “Groups”, and “Companies”. Each variation has its own set of tools, purposes, and capabilities. In addition, you may decide to participate in several social media platforms at the same time.

For example, if you have a fitness center, you could use your YouTube channel to publish videos on how to perform certain exercises, or have videos of classes you offer, and use Facebook to build a sense of community through candid photos, listings of hours, news, available classes, and upcoming events.

Have you scrapped past attempts?

Key point here – you must remember that whatever you take on has to be maintained and updated regularly. This will take some time and people resources, as you need be posting at least once a week. If you’re using Twitter, this has to be at least daily!

While it can certainly be worth it in the long run, remember that consistency is key. If you don’t think you’ll be able to maintain multiple platforms (or you’ve already started and stopped using a platform) be sure to erase or delete those accounts. Otherwise, you stand the risk of eroding your brand value when a customer (current or potential) stumbles across your forgotten Myspace account.

Instead, make sure that what you have is the best it can be and do away with anything that you’re not actively using. Best to focus on one area at a time, then build on that success with another later on.

Are you providing the type of information and interaction that your audience wants?

You need to provide useful, valuable content to your readers to be perceived as a knowledgeable expert. Ask yourself what it is that your audience would want to read, not what you want to tell them.

Providing discounts or having giveaways can be useful, but you have to have more substance than that! Otherwise, you’ll be viewed as just another “price-based commodity”. Consider posting how-to tips, different ways to use your products, helpful resources outside your own company…

Think of the tidbits of information you encounter everyday that would make someone go “hmmm – didn’t know that!” For example, fun facts about the evolution of your business, what happens “behind the scenes”, why your business operates as it does (e.g. why there is no Yoga class on Tuesdays, why you serve only Montreal bagels, why you buy local, why legal documents are presented in blue card stock), etc.

Are you listening to your audience?

Are you paying attention? Are you listening to your audience? When they post, do you respond? Do you stay on top of when your company is mentioned on other sites, blogs, social media, etc., and make relevant comments to that affect (on that site and yours)?

Remember that social media has developed because of the continued interaction it affords. Its purpose is not to simply broadcast, but rather give people a voice in things they would otherwise not be privy to. It is meant to engage the audience and promote two-way communication to the benefit of all participants!

Do you allow them a voice?

Similarly, make sure that you give your audience a voice. Ask open-ended questions, run surveys and polls, include them in new product decisions, etc. – the more things like this you do, the more valued your audience will feel. And you will gain tremendous insight in how to make your own business more successful by providing products and services that people really want!

Remember that interaction is a large part of a successful social media campaign. If you miss out on this, you may already be out of the game.

Local Internet Marketing is a key part of growing your business and brand to attract local customers. Local Internet Marketing isn’t just about having a website, it includes being findable in multiple places when local buyers are looking for your product or service.


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail results@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2011 Marketing Strategics – All rights reserved

Online Communities Ottawa

Online Communities – Gateway to More Clients

It’s not even up for debate anymore, you need an online presence for your business to become more successful. There are some online sources that state: “If your business does not have a strategy to engage prospects and clients online today, you may be out of business 5 years from now.”

When done properly, your online presence in all its forms helps to build your credibility. And when you have this credibility online, you’re viewed as an expert and this will attract new clients to you.

In fact today most businesses, large and small, are online to varying degrees because the Internet is where everyone is going to find what they need, want or are just curious about. Think of it, there’s a whole generation of people who don’t know what life is like without the Web!

Small Business and Online Communities

One of the ways that small businesses can reach out to prospects and clients is by engaging in online communities. What exactly to I mean by that?

Well, think of it, if you’re a business owner, you’re probably already involved in different “communities” offline. For example, you’re likely to be a member of your local Chamber of Commerce, your industry association, perhaps a charitable organization, your neighbourhood business association, and on it goes…

Now an online community can be a forum relating to the industry you’re in, i.e. HVAC, plumbing, law, whatever, or one of your interests in which you have particular knowledge. People typically join a forum looking for answers to a specific problem and other forum members offer up their answers.

Here’s an opportunity to provide service to someone by showing your expertise and helping them out. As a registered user, they’ll also be able to see your contact info. Other opportunities exist with Facebook, Twitter, LinkedIn, and other social media to connect with people and have them connect with you.

Lead Generation for Small Business

As a member of online communities, you’ll not only be able to reach those people close to you, but also many around the world. As well as allowing you to market your business much more easily, it also allows you to do several other things that may be connected to your business.

You’ll also benefit in other ways from being an active forum/online group/tribe member. When you have a problem, there will be lots of people to whom you can turn to help you solve it.

Points to remember – the objective is to provide valuable and helpful information to members. Don’t get all spammy and plaid-jacket-used-car-salesman, it’s not about you, it’s about them. As long as you keep that rule in mind, people will seek you out and help you grow your business.


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail results@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2011 Marketing Strategics -All rights reserved

viral_marketing_ottawa

Highly Contagious – Viral Marketing

Viral marketing – what is it, why is it?

It’s all about creating a stir, a buzz about you and what you do, what you sell. And on the Internet, you go viral by using the most popular streams – social networks, videos and blogs to get noticed.

Usually there’s an element of controversy, weirdness or mystery to hook viewers and readers. However, the really clever part is creating a campaign that actually promotes your products and services, and gets people buying because there’s something unique and valuable about them. Not so easy, but doable…

The greatest successes have the viral part built in. Think of YouTube, Hotmail and camera phones. The more the idea spread, the more it was used, the more it was spread, the more it was used. You tell two friends, and they tell two friends, and so on, and so on…

But still, if you can get your business talked about, seen and referred to over and over in your local marketplace, pretty soon you’ll attract more business. As long as you’re also providing value, not just entertainment!

Viral Marketing: Facebook, YouTube, Twitter…

And how do you get people re-tweeting, posting on Facebook, viewing your YouTube videos and telling all their friends about it? Incredible real stories about what your company, staff products and services have done for your customers. It also helps to use humour, hype, sizzle, celebrity, intrigue…

Get creative with what you do – ask your employees, friends and family for ideas. Just because you’re “in business” doesn’t mean you have to be stuffy. You’ll stand out from the competition if you loosen up little!

Give it a try, it could be fun!


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail results@marketingstrategics.biz, or call 613.691.1221, extension 101.

© Marketing Strategics -All rights reserved