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“Frustration” – a word frequently used to describe companies new to social media and those who’ve been involved in social media but have yet to enjoy a return… The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with social media – and remember returns won’t happen overnight! Second, you have to make sure that you’re using

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It’s not even up for debate anymore, you need an online presence for your business to become more successful. There are some online sources that state: “If your business does not have a strategy to engage prospects and clients online today, you may be out of business 5 years from now.” When done properly, your online presence in all its forms helps to build your credibility. And when you have

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Viral marketing – what is it, why is it? It’s all about creating a stir, a buzz about you and what you do, what you sell. And on the Internet, you go viral by using the most popular streams – social networks, videos and blogs to get noticed. Usually there’s an element of controversy, weirdness or mystery to hook viewers and readers. However, the really clever part is creating a

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