Capitalize On Current Economic Changes

I’m not going to contribute to the rumor mill, instead I’m going to tell it to you straight. MW Thumbnail

YES – things are changing but I don’t think it’s any reason to stress out…

As a matter of fact, history has proven that those individuals who keep a clear head and educate themselves in times like these can actually capitalize on it and grow.

Some will even do much better than they ever expected!

As you can see from recent headlines, our current economic situation is hardly stable.  You have to understand the changes and have a way to stay ahead of the curve!

Financial Headlines Canada Summer 2013

So to that end, we’ve created  The Ontario Local Business Survival Guide. It’s taken a while to put this together as we’ve done extensive research over the Summer and compiled data on local and not so local trends that are affecting businesses right here!

Did you know that year after year, The Canadian Federation of Independent Business reports that business owners’ main concern is “Insufficient Domestic Demand”? Translated, that means not enough sales…CFIB Data

Our  The Ontario Local Business Survival Guide is a quick read, but in it you’ll find thought-provoking information that can help you to improve on how you’re currently acquiring new business.

The question is not how do you survive, but how do you thrive?

Find out now and download the Guide here.

To greater sales!

Marie

Confused About Online Marketing?

Who Are You Anyway?

Is your brand so bad it’s laughable? That’s one way to be remembered… Or is it just ho-hum and not memorable at all??

Or are you one of those few business people whose company is memorable and consistent through its image and actions, and is able to stand head and shoulders above the crowd of look-alikes?

It all comes down to “Do you know who you are?”

If you’ve chosen to have your business image (that’s logo, corporate personality, the way you personally interact with clients, how you market your business) be just like all the others in the industry, why should anyone choose to do business with you over your competition?

These days, there are so many people, services and products to choose from, if you can’t demonstrate how you’re different AND better you end up becoming a ‘me too’ – and that’s not great for your business at all.

Hey, I get it – we’ve all been taught to conform, don’t make waves, wait your turn… Phooey on that! Mix it up a little and you’ll get noticed. Put yourself and your business out there with a little personality and a little fun and you’ll attract more customers.

So How Do You Stand Out?

Know yourself. Be yourself. There’s nothing to lose and all to gain by putting your personality and personal values into your business. And this will help to build your corporate brand as well.

There’s this cooking show called Bitchin Kitchen (no, really!) on the Cooking Channel and it really kicks a$$ as far as cooking shows go. The persona created for the show may be a bit extreme, but it does the trick by grabbing your attention and before you know it, dinner’s ready!

Nadia Giosia (Nadia G to her friends) is the host/chef of the show, and the character, I suspect, is just an “amplification” of her own personality. Check out the video, you’ll see what I mean…

So you already have a personal brand whether you realize it or not. But even if you have yet to define it, it’s important to realise it already exists…in other people’s minds.

Someone once said “Your brand is what people say about you when you’re not in the room” – and that can have a huge impact on your business, sometimes for the better but occasionally for the worse.

However, if you take the time to define exactly what that brand is and then learn how to propagate it throughout your business, and promote it to your prospects and clients, the payback is huge!

Here’s a little exercise for you: Put down in black and white the positive aspects of who you are and what you do – from your values to your beliefs, reputation to behaviours, skills to image – so whenever an opportunity arises you have everything you need to immediately blow your own horn. You’ll also have the basic ingredients ready to go for all your marketing and sales efforts!


 
center>Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business! 

To find out how Marketing Strategics can help your business, e-mail results@marketingstrategics.biz, or call 613.691.1221, extension 101.

 

© 2011 Marketing Strategics – All rights reserved

Online Communities Ottawa

Online Communities – Gateway to More Clients

It’s not even up for debate anymore, you need an online presence for your business to become more successful. There are some online sources that state: “If your business does not have a strategy to engage prospects and clients online today, you may be out of business 5 years from now.”

When done properly, your online presence in all its forms helps to build your credibility. And when you have this credibility online, you’re viewed as an expert and this will attract new clients to you.

In fact today most businesses, large and small, are online to varying degrees because the Internet is where everyone is going to find what they need, want or are just curious about. Think of it, there’s a whole generation of people who don’t know what life is like without the Web!

Small Business and Online Communities

One of the ways that small businesses can reach out to prospects and clients is by engaging in online communities. What exactly to I mean by that?

Well, think of it, if you’re a business owner, you’re probably already involved in different “communities” offline. For example, you’re likely to be a member of your local Chamber of Commerce, your industry association, perhaps a charitable organization, your neighbourhood business association, and on it goes…

Now an online community can be a forum relating to the industry you’re in, i.e. HVAC, plumbing, law, whatever, or one of your interests in which you have particular knowledge. People typically join a forum looking for answers to a specific problem and other forum members offer up their answers.

Here’s an opportunity to provide service to someone by showing your expertise and helping them out. As a registered user, they’ll also be able to see your contact info. Other opportunities exist with Facebook, Twitter, LinkedIn, and other social media to connect with people and have them connect with you.

Lead Generation for Small Business

As a member of online communities, you’ll not only be able to reach those people close to you, but also many around the world. As well as allowing you to market your business much more easily, it also allows you to do several other things that may be connected to your business.

You’ll also benefit in other ways from being an active forum/online group/tribe member. When you have a problem, there will be lots of people to whom you can turn to help you solve it.

Points to remember – the objective is to provide valuable and helpful information to members. Don’t get all spammy and plaid-jacket-used-car-salesman, it’s not about you, it’s about them. As long as you keep that rule in mind, people will seek you out and help you grow your business.


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail results@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2011 Marketing Strategics -All rights reserved

Elizabeth Taylor Celebrity Sells Ottawa

Celebrity Sells!

You know how when you see an ad with a celebrity promoting the product, you’re likely to pay more attention. You might start watching out of curiosity, but you might also get hooked into checking out, or even buying the product. Why do you suppose that is?

Well one thing’s for sure, celebrity sells! And that’s been going on for as long as someone has been selling something to someone else.

There’s a number of reasons for this. When a celebrity is present in a marketing campaign, there’s definitely more buzz, and it’s more likely to raise awareness of it, and as a result people will notice the product more.

If people believe that the celebrity is actually using the product, they’ll want it even more. And there’s an extra bonus here, when your targeted prospects see that you’ve been able to employ the services of such a star they’ll automatically respect you more. There will be buzz about you too!

For example, from a recent episode of Shark Tank, there was an entrepreneur, John Gennero, presenting a product called the “Broccoli Wad” (lovely name…) Standing there with him was his celebrity promoter, Vinnie Pastore who used to be on “The Sopranos”. Long story short, John wasn’t using Vinnie effectively to promote his product, a rubber band money clip, and there was no real focus regarding the marketing.

It was concluded that Vinnie would be the “face” of this consumer product. His alter ego’s reputation as a wiseguy also helped, since wiseguys don’t carry wallets, just cash in a “broccoli rubber band wad”. Here’s what their site/ad looks like. The cheesy feel and tongue-in-cheekness of it all lends to that credibility factor.

Celebrity Sells Broccoli Wad

The Right Celebrity for Credibility

Speaking of credibility, that’s also something to keep in mind when choosing your personality. For example, I don’t think Paris Hilton would be really believable shown doing an oil change on her bubble gum pink Bentley in an ad for say, Castrol Motor Oil. Might be funny though…

When it comes to marketing, there’s no doubt that having your product endorsed by a big name will boost exposure and sales for your business. But this doesn’t mean that your celeb has to be huge or international. Think of any local community luminaries you could contact. Think of top dogs in your professional association, sports personalities, or a rock star of your industry.

And when you do get someone that’s a fit to promote your business, it can be via testimonials, guest blogging on your site, featured in a web video, or series of videos. And instead of having to pay them a hefty fee, they might be willing to do this as a joint venture with you for a percentage of sales. Or they might even do it in exchange for you promoting their products.

When your “star” has a stake in what you’re doing, or even a good understanding of your business, their message is much more likely to be convincing to your audience.

In the end, what I’m saying is keep an open mind and get creative in seeking out a celebrity to endorse and promote your business. Just pick up the phone and call. You’d be surprised at how much people are willing to help you!


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail results@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2011 Marketing Strategics -All rights reserved