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These days reputation is everything… In an instant anyone across the planet can look up your business and see what people are saying about you!

And we know that customer service is key in what they’re saying about your business. It plays a huge role in spreading your reputation either good or not so good.

Given that this is so key, I recently sat down with Mounir Sami, President of Yasha360 for his take on how to deliver great Customer Service. Mounir is an expert in the hospitality business and a pro at Customer Service.

You must watch this 14-minute video. I know you know this stuff, but consider this a refresher. It’s pure gold!






Marie Watkins is Chief Instigator at Marketing Strategics, whose mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail contact@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2014 Marketing Strategics – All rights reserved

 
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What is your reputation WORTH? I hope you know the answer to this one: It’s EVERYTHING to your business!

If you recall in my last two videos we talked about the new Reputation Economy that we’re in now, and how your Business is only 1 customer away from a bad reputation…

This is so vital to your business that I’ve put together some tools and training for you.

But first let’s recap why this is critical. Here are the facts:

  1. When buyers are looking for you online the first thing Google gives them is Name, Reputation, Address, Phone NumberTop Reputation
  2. 79% of buyers trust online reviews as much as personal recommendations from friends and family members
  3. Reviews are so powerful that even a couple of bad ones will scare off potential customers

To sum up: Your good online Reputation is your customers telling hundreds, if not thousands of people that they should do business with you too!

Essentially this is “referral business” on steroids – pre-sold buyers that already know, like & trust you calling your business or walking through your doors to buy what you’re selling!

What are your customers saying about you?



So here’s what I have for you so you can find out:

The first part is your very own custom Reputation Report.

If you have a business phone number that’s been in circulation for a while, we’ll be able to pull information from across the Web and compile this report for you.

The second part is a short 5-minute training video on understanding the content of your Reputation Report.

Once you have this in hand you can move on to more in-depth training on how to build your 5-Star Reputation online. If your business depends on getting more new business and referrals from happy customers (and who doesn’t) you need to watch this training!

This will give you an edge to get a jump on your competition all day long. While they’re trying to push rope uphill, you can take advantage of what they don’t know and get your *unfair* share of new business!

So take action now and get started here: YourReputationRankReport.com.


Marie Watkins is Chief Instigator at Marketing Strategics which provides Online Marketing services to business owners who understand the power of the Internet to get more customers & profit into their business.
To find out how Marketing Strategics can help your business, e-mail contact@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2014 Marketing Strategics – All rights reserved

 
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Last time I let you know about how we’re now in the New Reputation Economy.

And what that means is that your business’ “reputation” is your new online currency.
When search results online come up with less than stellar reviews, human nature being what it is, people will tend to say “next!”





A good online review is now equal to a referral to your business.

But it’s even better than that – it’s not just a one-to-one referral as someone would do in person, online it’s a one-to-many (think hundreds of people in a local market…) Call it instant customers!

As for bad reviews, well they get even more exposure because as we know, bad news travels fast. People will have a tendency to also verbally pass on a bad review.

You’re only one review away from a bad reputation! A bad reputation will scare off potential customers – even a couple of bad reviews will do that! There’s research that’s found that 79% of consumers trust online reviews as much as personal recommendations from friends and family members. That’s huge!

Imagine what kind of LIABILITY a bad reputation is to your business. Your reputation is YOUR MOST PRIZED BUSINESS ASSET and something you need to guard, protect, and promote more than anything else.

Let me ask you, how many customers do you see through your doors in a month? 10, 50, a 100?

Even if we say 10 a month, that’s 120 a year. Do you have 120 favourable reviews?? Did you know that part of how Google ranks a business online is by the reviews that it has?

Let me show you this for a second… This study done by economists at the University of California – Berkeley showed that a slight half-star improvement in ratings increased restaurant business by 19%!

Imagine if we applied this to your business and it increased sales by even 10% or 15%. Pretty impressive, huh?


1/2 Star Improvement Sells!

So how do you do get a consistent stream of reviews from your customers to build your 5-star reputation online?

First of all you need a systematized method of collecting those reviews. The feedback that you’ll get will also be a great tool to make improvements to your business. Even if you do get less than stellar reviews, it’s an opportunity for customer service to turn the situation around with that particular customer!

Everything old is new again. This is the same as word-of-mouth offline and it starts with great customer service. Remember, you’re only one review away from a bad reputation.

Next time I’ll talk about how you take those reviews to not only to build your 5-star reputation, but to market it as well to make you more sales!


Marie Watkins is Chief Instigator at Marketing Strategics, whose mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail contact@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2013 Marketing Strategics – All rights reserved

 
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I want to talk to you about what Wired Magazine calls the “Biggest Shift In Online Marketing – The New Reputation Economy”.



Just think about this for a minute: If you wanted to be top dog, king of the hill, in a category of 1 in your local market, and be regarded as without a single doubt the expert, the very best at what you do, , what would be the easiest way to do that?

Did you say advertise? Nope, that’s not it…
Did you say Search Engine Optimization? Sorry, but no…
How about doing Pay-Per-Click on Google?? Hmmm, again no…

THEN WHAT?

First let me say that all of those forms of marketing ARE important, but all of those methods hinge upon one thing: YOUR REPUTATION!

Let me explain a bit further. When Google merged local search with your website, and this is in the past 12 to 18 months, along with that they gave you a Google+ Page. Whether you know it or not, if you have a business with a name, address and phone number, you have a Google+ Page where people can post reviews.

Now what this means is that when people are searching for your business online, the first thing that they see is your reputation. And by that I mean they will see reviews about you merged with the search result and your Google+ page, your name address & phone number. That little bundle that used to be just be maps with the pin to mark your location now includes your reputation.

Whether it’s good, bad or non-existent.

The next time I’ll explain how you can use this development to your advantage, and what effects your current reputation may be having on attracting new customers to your business or driving them away.


Marie Watkins is Chief Instigator at Marketing Strategics, whose corporate mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail contact@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2013 Marketing Strategics – All rights reserved