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Today I want to talk about how your business could be viewed in the market.


Do You Have A Brand Or A Bland?


 

 

Let me explain… I think as small business owners we spend a lot of time thinking about pleasing every customer and not offending anybody. Really why not – our customers are our livelihood!

However that kind of thinking goes back to your reputation. When you started your business all that you had was your desire to help your customers and so you built your business on your personal integrity and your good name.

So I’ll be contrarian and say that if you’re not annoying or turning off some of your prospects, you’re not building a strong brand.

Why? Because for you it’s a lot more fun to work with people who agree with you and value what you do and are willing to pay for it! Anything less is like pushing rope uphill.

So I’m going to keep it short and here are some bullet points for you to think about:

  • Do you really put your personal stamp on your business or are you imitating some kind of vague industry standard?
  • Do your customers know what you stand for and what you are against?
  • Do you make interactions with your business memorable?
  • Does your business attract the kind people that you want to do business with or does it attract less than desirable customers?

Middle-of-the-road doesn’t make for leaps and bounds in growing your business however what does is a tribe of raving fans that spread the word far and wide about how great you and your business are!

 


Marie Watkins is Chief Instigator at Marketing Strategics, whose mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!
 
To find out how Marketing Strategics can help your business, e-mail contact@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2014 Marketing Strategics – All rights reserved

 
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These days reputation is everything… In an instant anyone across the planet can look up your business and see what people are saying about you!

And we know that customer service is key in what they’re saying about your business. It plays a huge role in spreading your reputation either good or not so good.

Given that this is so key, I recently sat down with Mounir Sami, President of Yasha360 for his take on how to deliver great Customer Service. Mounir is an expert in the hospitality business and a pro at Customer Service.

You must watch this 14-minute video. I know you know this stuff, but consider this a refresher. It’s pure gold!






Marie Watkins is Chief Instigator at Marketing Strategics, whose mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail contact@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2014 Marketing Strategics – All rights reserved

 
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What is your reputation WORTH? I hope you know the answer to this one: It’s EVERYTHING to your business!

If you recall in my last two videos we talked about the new Reputation Economy that we’re in now, and how your Business is only 1 customer away from a bad reputation…

This is so vital to your business that I’ve put together some tools and training for you.

But first let’s recap why this is critical. Here are the facts:

  1. When buyers are looking for you online the first thing Google gives them is Name, Reputation, Address, Phone NumberTop Reputation
  2. 79% of buyers trust online reviews as much as personal recommendations from friends and family members
  3. Reviews are so powerful that even a couple of bad ones will scare off potential customers

To sum up: Your good online Reputation is your customers telling hundreds, if not thousands of people that they should do business with you too!

Essentially this is “referral business” on steroids – pre-sold buyers that already know, like & trust you calling your business or walking through your doors to buy what you’re selling!

What are your customers saying about you?



So here’s what I have for you so you can find out:

The first part is your very own custom Reputation Report.

If you have a business phone number that’s been in circulation for a while, we’ll be able to pull information from across the Web and compile this report for you.

The second part is a short 5-minute training video on understanding the content of your Reputation Report.

Once you have this in hand you can move on to more in-depth training on how to build your 5-Star Reputation online. If your business depends on getting more new business and referrals from happy customers (and who doesn’t) you need to watch this training!

This will give you an edge to get a jump on your competition all day long. While they’re trying to push rope uphill, you can take advantage of what they don’t know and get your *unfair* share of new business!

So take action now and get started here: YourReputationRankReport.com.


Marie Watkins is Chief Instigator at Marketing Strategics which provides Online Marketing services to business owners who understand the power of the Internet to get more customers & profit into their business.
To find out how Marketing Strategics can help your business, e-mail contact@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2014 Marketing Strategics – All rights reserved

 
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Last time I let you know about how we’re now in the New Reputation Economy.

And what that means is that your business’ “reputation” is your new online currency.
When search results online come up with less than stellar reviews, human nature being what it is, people will tend to say “next!”





A good online review is now equal to a referral to your business.

But it’s even better than that – it’s not just a one-to-one referral as someone would do in person, online it’s a one-to-many (think hundreds of people in a local market…) Call it instant customers!

As for bad reviews, well they get even more exposure because as we know, bad news travels fast. People will have a tendency to also verbally pass on a bad review.

You’re only one review away from a bad reputation! A bad reputation will scare off potential customers – even a couple of bad reviews will do that! There’s research that’s found that 79% of consumers trust online reviews as much as personal recommendations from friends and family members. That’s huge!

Imagine what kind of LIABILITY a bad reputation is to your business. Your reputation is YOUR MOST PRIZED BUSINESS ASSET and something you need to guard, protect, and promote more than anything else.

Let me ask you, how many customers do you see through your doors in a month? 10, 50, a 100?

Even if we say 10 a month, that’s 120 a year. Do you have 120 favourable reviews?? Did you know that part of how Google ranks a business online is by the reviews that it has?

Let me show you this for a second… This study done by economists at the University of California – Berkeley showed that a slight half-star improvement in ratings increased restaurant business by 19%!

Imagine if we applied this to your business and it increased sales by even 10% or 15%. Pretty impressive, huh?


1/2 Star Improvement Sells!

So how do you do get a consistent stream of reviews from your customers to build your 5-star reputation online?

First of all you need a systematized method of collecting those reviews. The feedback that you’ll get will also be a great tool to make improvements to your business. Even if you do get less than stellar reviews, it’s an opportunity for customer service to turn the situation around with that particular customer!

Everything old is new again. This is the same as word-of-mouth offline and it starts with great customer service. Remember, you’re only one review away from a bad reputation.

Next time I’ll talk about how you take those reviews to not only to build your 5-star reputation, but to market it as well to make you more sales!


Marie Watkins is Chief Instigator at Marketing Strategics, whose mission is to help business owners harness the power of the Internet to achieve greater sales volume, improved profit margins, and an army of raving customers and fans for their business!

To find out how Marketing Strategics can help your business, e-mail contact@marketingstrategics.biz, or call 613.691.1221, extension 101.

© 2013 Marketing Strategics – All rights reserved